Microsoft Technology Licensing, LLC

Kevin Jia

Raviraj Jain

William Tang

Lanhui Long

Kathleen Garvey

A machine may be configured to generate recruitment leads based on targeted content. For example, the machine causes a presentation of an item of digital media in a user interface of a first device associated with a member of a social networking service. The member may be targeted for the presentation of the item of digital media. The machine, based on the presentation of the item to the member, accesses an event message pertaining to an interaction by the member with the item of digital media. The machine, based on the event message, identifies an indication of interest by the member in a content of the item. The machine generates a communication pertaining to the interest by the member in the content of the item. The machine transmits the communication to a second device associated with a recruiter.

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Kevin Jia