Nuance Communications, Inc.

Autograph, Inc.

Snapin Software Inc.

Nfluence Media, Inc.

Mobui Inc.

Kevin Allan

Brian Roundtree

Linda Beinikis

Keldon Rush

David W Pratt

William Munslow

Thomas S Huseby

Thomas Trinneer

David Sakata

Tom Trinneer

A system and method for directing self-targeted advertising to users who are interested in receiving it. A user creates or adopts one or more personas that define a number of characteristics that the user has or wants to be associated with. The characteristics of the personas can be used by advertisers to define members of a target audience. Each persona included in a target audience has an address or identifier to which ads are sent. In one embodiment, users are shown a user interface screen with icons representing a number of brands. The user provides input that indicates whether they have different opinions of the brands. Based on the input received, an estimate is made of the likelihood that the user has a number of characteristics. In one embodiment, the user can arrange the icons representing the brands on the user interface screen to indicate if the user likes or dislikes the brand.

Method and apparatus for displaying ads directed to personas having associated characteristics

The disclosed tools use a plurality of substantially low powered data signal transmitters and receiving tools, such as beacons to provide a location and contextually aware system. Specifically, the disclosed technology can greatly enhance personalization of information or advertising that is delivered to a user via analyzing the proximity data that is transmitted by a beacon.

Beacon based privacy centric network communication, sharing, relevancy tools and other tools

A system and method for directing self-targeted advertising to users who are interested in receiving it. A user creates or adopts one or more personas that define a number of characteristics that the user has or wants to be associated with. The characteristics of the personas can be used by advertisers to define members of a target audience. Each persona included in a target audience has an address or identifier to which ads are sent. In one embodiment, users are shown a user interface screen with icons representing a number of brands. The user provides input that indicates whether they have different opinions of the brands. Based on the input received, an estimate is made of the likelihood that the user has a number of characteristics. The user can arrange the icons representing the brands on the user interface screen to indicate if the user likes or dislikes the brand.

An input and processing system allows user input information such as user affinity to efficiently determine user characteristics from content as well as novel input of commands such as copy/paste on a small mobile device screen among other computing devices. A client/server is also made more efficient due to the enhanced gathering of information. Also disclosed is a system for rapid presentation of information such as barcodes at barcode scanners. A system can request multiple barcodes, coupons or the like by detecting a signal from a scanner that information presented has been read.

Consumer self-profiling GUI, analysis and rapid information presentation tools

A method for intercepting calls from a remote or mobile device for customer self-support detects when users or subscribers dial one or more predetermined numbers. If the number corresponds to one of the predetermined numbers (such as a customer support number), the phone may intercept the call and display a list of potential solutions to the subscriber's problems. Various other features and embodiments art disclosed.

Call intercept methods, such as for customer self-support on a mobile device

A method of displaying a tutorial to a user of a mobile device is disclosed. In some examples, the mobile device receives an input associated with one or more user functions of the mobile device and launches a locally based application in response to the received input. The locally based application may output instructions to the user explaining to the user how to implement the one or more user functions.

Local intercept methods, such as applications for providing customer assistance for training, information calls and diagnostics

A method for intercepting messages includes determining that a mobile device user has initiated a message for transmission across a wireless network to an electronic address that corresponds to a predetermined address (such as a customer support address). The message may be a text message, an email message, an instant message, an SMS message, and/or an MMS message. The method also includes preventing transmission of the initiated message and performing at least one action at the mobile device. Examples of the at least one action include invoking a bot to interact with the mobile device user and displaying a list of potential solutions to the subscriber's problem. Systems, computer-readable media, and various other features and embodiments are disclosed.

Growing community of inventors

Seattle, WA, United States of America

Kevin Allan