Quantcast Corporation

Joseph Harlan Shoop

Paul G Sutter

Konrad Simeon Feldman

Charles Sugnet

A user interface for selecting an audience segment from a pool of tracked entities based on an aggregate similarity of the audience segment to an archetypical audience. A graphical representation illustrating a relationship between a composite index for the audience segment and an audience segment size are displayed to the user. User input indicating the archetypical audience and the audience segment is received by a system and the audience segment is assembled. The composite index and the audience segment size associated with the audience segment, are determined and displayed.

Audience Segment Selection

Audience segment selection

A user interface for selecting an audience segment from a pool of tracked entities based on an aggregate similarity of the audience segment to an archetypical audience. The user can display a graphical representation illustrating a relationship between a composite index for the audience segment and an audience segment size and indicate the audience segment through the user interface. The user input indicating the audience segment is received by a system and the composite index and the audience segment size associated with the audience segment, are determined based at least in part on the user input. The composite index and the audience segment size associated with the audience segment are displayed.

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Oakland, CA, United States of America

Joseph Harlan Shoop