Dentsu Inc.

Hideaki Haruta

Jun Hasegawa

Satoshi Nishida

Mieko Sugihara

Yutaka Kamoshita

Shigetaka Yamakawa

Keita Manabe

Yoshifumi Morita

It is also an object of the present invention to provide objective advertisement plan(s). The target specifying information storage partstores information for specifying target attribution including information for specifying information delivery medium of an object to contact with correspondently with searchers' id. The search term storage partcorrespondently stores a searcher's id, the timing of search, and the term used for the search. The extraction partextracts the timing of search for such search term for each searcher's id, segments the extracted search timing for each searcher's id into a predetermined number in chronological order and then extracts searcher's id belonging to each segment. The advertising medium data determination partextracts information on candidate of information delivery medium for the each segment from the extracted each searcher's id using information for specifying a target and determines candidate(s) of information delivery medium from the extracted candidate of information delivery medium.

Advertising medium determination device method therefor

It is also an object of the present invention to provide objective advertisement plan(s). The target specifying information storage partstores information for specifying target attribution including information for specifying information delivery medium of an object to contact with correspondently with searchers' ID. The search term storage partcorrespondently stores a searcher's ID, the timing of search, and the term used for the search. The extraction partextracts the timing of search for such search term for each searcher's ID, segments the extracted search timing for each searcher's ID into a predetermined number in chronological order and then extracts searcher's ID belonging to each segment. The advertising medium data determination partextracts information on candidate of information delivery medium for the each segment from the extracted each searcher's ID using information for specifying a target and determines candidate(s) of information delivery medium from the extracted candidate of information delivery medium.

Advertising medium determination device and method therefor

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Tokyo, Japan

Hideaki Haruta