Viant Technology LLC

Vindico, LLC

Brian C DeFrancesco

Timothy Charles Vanderhook

Christopher J Vanderhook

Jason J A Knapp

A method and system provide the ability to identify an internet connected household (ICH). An Internet Protocol (IP) address is received at an Internet entity. Determinations are made regarding whether device activity from the IP address does not exceed a defined activity threshold and/or whether an IP assignment age for the IP address is greater than a defined threshold age. Based on the determinations, the IP address can be identified as belonging to an ICH or not. GPS coordinates are received from a device using the GPS. A physical address is identified based on the GPS. The IP address is then mapped to the physical address.

Internet connected household identification for online measurement and dynamic content delivery

A method, system, apparatus, and computer program product provide the ability to utilize household connections. A device is associated with a primary household. The primary household is connected with one or more additional households. Within a primary household profile, identification information (for the one or more additional households that are connected to the primary household) are stored. Media content based on data associated with the primary and connected households is then targeted.

Connected/affiliated household targeting

A method, apparatus, system, and computer readable storage medium provide the ability to identify an internet connected household (ICH). An Internet Protocol (IP) address is received at an Internet entity. Determinations are made regarding whether device activity from the IP address does not exceed a defined activity threshold, whether the IP address is associated with an ISP that provides residential internet service, and whether an IP assignment age for the IP address is greater than a defined threshold age. Based on the determinations, the IP address can be identified as belonging to an ICH or not.

A method, apparatus, system, and computer readable storage medium provide the ability to identify an internet connected household (ICH). An Internet Protocol (IP) address is received at an Internet entity. Determinations are made regarding whether device activity from the IP address does not exceed a defined activity threshold and whether an IP assignment age for the IP address is greater than a defined threshold age. Based on the determinations, the IP address can be identified as belonging to an ICH or not.

A method, apparatus, system, and computer readable storage medium provide the ability to identify an internet connected household (ICH). An Internet Protocol (IP) address is received at an Internet entity. Determinations are made regarding whether the IP address belongs to an Internet Service Provider (ISP) that provides residential internet service, whether device activity from the IP address does not exceed a defined activity threshold, and whether an IP assignment age for the IP address is greater than a defined threshold age. Based on the determinations, the IP address can be identified as belonging to an ICH or not.

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Trabuco Canyon, CA, United States of America

Brian C DeFrancesco