Vungle, Inc.

Brett King

Gavin McNicholl

Matthew John Cotton

Helen Maxwell

James Lashmar

Simon John Crowhurst

Justin Nield

Mariano Blanc

Described are systems and methods for dynamically generating advertisements for presentation in an application executing on a client device, such as an application executing on a smart phone or tablet of a user. The described systems and methods select content items of specific content types based on determined user preference for content types as well as the device capabilities and access permissions of the application through which the advertisement is to be presented.

Augmented reality in-application advertisements

Described are systems and methods for automating the creation of advertisements, such as video advertisements. For example, an advertiser may utilize a self-service user interface to provide digital assets to an advertisement creation system that may utilize those digital assets to generate an advertisement for the advertiser, without further input from the advertiser. In one example, an advertiser may provide a video file, select a template for the advertisement, select a genre, provide one or more call to action text inputs, select a background color for call to action displays, and/or select an outro color theme for an outro or end card of the advertisement. The advertisement creation system may then utilize that information and, without further input from the advertiser, generate one or more jobs for execution by computing resources, such as remote computing resources to generate an advertisement based on the provided content.

Automated video advertisement creation

Growing community of inventors

Bexley, United Kingdom

Brett King