The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jun. 12, 2018

Filed:

Feb. 03, 2014
Applicant:

Google Inc., Mountain View, CA (US);

Inventors:

Patrick Hummel, Cupertino, CA (US);

Randolph P. McAfee, San Marino, CA (US);

Assignee:

Google LLC, Mountain View, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01); G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/0242 (2013.01);
Abstract

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for distributing content items are disclosed. In one aspect, a method includes accessing a scaling factor value and accessing a first page value range specifying at least a high page value and a low page value. A determination is made that a first ranking of content items based on the high page value does not match a second ranking of the content items that is based on the low page value. In response to determining that the first ranking does not match the second ranking, an updated first ranking and an updated second ranking are determined based on a second page value range. A determination is made that the updated first ranking matches the updated second ranking. Content items are distributed based on the updated first ranking.


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