The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 12, 2018
Filed:
Mar. 02, 2010
Dong Zhang, Beijing, CN;
Edward Y. Chang, Palo Alto, CA (US);
Dong Zhang, Beijing, CN;
Edward Y. Chang, Palo Alto, CA (US);
Google LLC, Mountain View, CA (US);
Abstract
In one implementation, a computer-implemented method includes receiving at a server a request from an advertiser to target an ad to users of a computer-implemented social network, the request comprising data representing characteristics of the users that the advertiser desires to target. The method further includes ranking the users based on how similar the users' characteristics are to the received characteristics and an influence score for each user that indicates how influential the user is within the social network. The method also includes scoring the advertiser's request based on a bid from the advertiser for an opportunity to display the ad to one or more of the users and assigning the opportunity to display the ad to the one or more users based on a correlation between a score of the advertiser's request and one or more rankings of the one or more users.