The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 12, 2018
Filed:
Oct. 26, 2011
Jacob Daniel Bailey, Orinda, CA (US);
Arun Mammen Thomas, Dublin, CA (US);
Jacob Daniel Bailey, Orinda, CA (US);
Arun Mammen Thomas, Dublin, CA (US);
RICHRELEVANCE, INC., San Francisco, CA (US);
Abstract
Techniques are described for selecting content items in various manners, such as by selecting product-related content items for display to consumer users. The content items may include advertisements or other promotional materials, and the selecting may be performed as part of determining particular promotional materials to display to particular users in particular situations, such as to accompany search results. In addition, the selecting of particular content items may be based on categorization of products indicated in search results and/or based on search terms used in searches performed on retail web sites. Particular content items are then selected based on the categorization, which may be for products distinct from those indicated in the search results, and may then be displayed with or otherwise in association with the search results.