The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 05, 2018
Filed:
Jan. 22, 2016
Engine Media, Llc, Princeton, NJ (US);
Dominic Bennett, Los Altos, CA (US);
Peter Wilmot, San Francisco, CA (US);
ENGINE MEDIA, LLC, Princeton, NJ (US);
Abstract
A video advertising system, methods, and apparatus are disclosed, which may include an advertising system, including an advertising server and advertising console, and a user device, which may cooperate to select video advertising campaigns and display video advertisements. In an example embodiment, a method includes playing a video on a display, overlaying markings on the video while the video plays, at a first time while the video plays, measuring a first refresh rate of the video, at a second time while the video plays, performing a first operation on the markings, measuring a second refresh rate of the video at the second time, and determining an estimated area of the video displayed on the display based on the first refresh rate and the second refresh rate. In an example embodiment, a prediction model is trained to output a viewability inference for a video.