The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 05, 2018
Filed:
Apr. 23, 2010
Adwait Ratnaparkhi, San Jose, CA (US);
Adwait Ratnaparkhi, San Jose, CA (US);
Excalibur IP, LLC, New York, NY (US);
Abstract
A method and apparatus for finding predictive cross-category search queries for behavioral targeting in a networked online display advertising system. The methods include aggregating a training model dataset, the training model dataset comprising a history of clicks corresponding to historical advertisements. The training model dataset also contains plurality of targeting categories related to the history of clicks. Various techniques are disclosed for selecting a plurality of features from the training model dataset and calculating a click probability for a subject advertisement to be clicked by a user from a page, the calculating operations using features of the page that is to be presented to the user. Embodiments include mapping a particular query to one of the targeting categories and then presenting the subject advertisement selected on the basis of the value of the click probability. Normalization scales down the value of the click probabilities to filter out false positive categories.