The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
May. 29, 2018

Filed:

Jan. 21, 2014
Applicant:

Sprint Communications Company L.p., Overland Park, KS (US);

Inventors:

Robert H. Burcham, Overland Park, KS (US);

Jason R. Delker, Olathe, KS (US);

Geoffrey A. Holmes, Olathe, KS (US);

Richard A. Rofail, Overland Park, KS (US);

Assignee:

Sprint Communications Company L.P., Overland Park, KS (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/0277 (2013.01); G06Q 30/02 (2013.01);
Abstract

A method for proxying an advertisement content between a content source provider and an electronic device comprises receiving, at an advertisement gateway, an advertisement from an advertisement provider server, determining at least one content source reference in the advertisement identifies a content source provider, embedding the at least one content source reference as a parameter in the advertisement, rewriting the at least one content source reference from the content source provider to a proxy reference identifying the advertisement gateway, creating a modified advertisement based on the embedding and the rewriting, sending the modified advertisement to an electronic device, receiving a content request message from the electronic device based on the proxy reference that identifies the at least one content source reference, retrieving the content from the content source provider using the at least one content source reference, and providing the content to the electronic device.


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