The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
May. 29, 2018

Filed:

Oct. 19, 2011
Applicant:

Deborah Liu, Menlo Park, CA (US);

Inventor:

Deborah Liu, Menlo Park, CA (US);

Assignee:

Facebook, Inc., Menlo Park, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01); G06Q 30/02 (2012.01); G06Q 30/06 (2012.01); G06Q 50/00 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/0201 (2013.01); G06Q 30/0282 (2013.01); G06Q 30/0631 (2013.01); G06Q 50/01 (2013.01);
Abstract

A social networking system leverages information obtained regarding user interactions with applications hosted through the social networking system as well as information obtained regarding purchases of application-related digital items and digital currencies to provide insight into user behavior. The social networking system can use these insights to enhance the user's experience of the applications, purchases, and the social networking system generally. For example, the social networking system can customize transaction flows, provide credit referrals, and provide users with aggregated yet personally tailored sales information.


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