The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 22, 2018
Filed:
Mar. 12, 2013
Cbs Interactive Inc., San Francisco, CA (US);
Clifford Lyon, Somerville, MA (US);
Ron H. Rothman, Bridgewater, NJ (US);
CBS Interactive Inc., New York, NY (US);
Abstract
Various embodiments are generally directed to an automated A/B testing system using a combination of classical and alternative statistical analysis to control the performance A/B tests. An apparatus includes a processor circuit; and logic to commence collection of a specified number of samples of user responses to multiple versions of a user interface in a test, employ an alternative statistical analysis to analyze the samples as they are collected, determine whether a proposed version elicits a statistically significant improvement in user response over a control version, terminate the test before the specified number of samples are collected in response to a statistically significant improvement over the control version elicited by the proposed version, and complete collection of the specified number of samples and employ a classical statistical analysis to analyze the samples in response to the proposed version not eliciting the statistically significant improvement. Other embodiments are described and claimed.