The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
May. 15, 2018

Filed:

Aug. 08, 2011
Applicants:

Todd Scot Yellin, Los Gatos, CA (US);

Thomas Purnell-fisher, Los Gatos, CA (US);

Matt Marenghi, Portola Valley, CA (US);

Inventors:

Todd Scot Yellin, Los Gatos, CA (US);

Thomas Purnell-Fisher, Los Gatos, CA (US);

Matt Marenghi, Portola Valley, CA (US);

Assignee:

NETFLIX, INC., Los Gatos, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 5/445 (2011.01); G06F 3/048 (2013.01); G06F 15/16 (2006.01); H04N 21/258 (2011.01); H04N 5/765 (2006.01); H04N 21/25 (2011.01); H04N 21/431 (2011.01); H04N 21/442 (2011.01); H04N 21/45 (2011.01); H04N 21/482 (2011.01); H04N 21/488 (2011.01); H04N 21/61 (2011.01); H04N 21/8549 (2011.01); H04N 5/45 (2011.01); H04N 5/782 (2006.01); H04N 9/82 (2006.01); H04N 21/4782 (2011.01);
U.S. Cl.
CPC ...
H04N 21/25866 (2013.01); H04N 5/765 (2013.01); H04N 21/251 (2013.01); H04N 21/4312 (2013.01); H04N 21/44222 (2013.01); H04N 21/4532 (2013.01); H04N 21/482 (2013.01); H04N 21/4882 (2013.01); H04N 21/6125 (2013.01); H04N 21/8549 (2013.01); H04N 5/45 (2013.01); H04N 5/782 (2013.01); H04N 9/8205 (2013.01); H04N 9/8227 (2013.01); H04N 21/4782 (2013.01);
Abstract

Techniques are described for merchandising streaming media content to viewers in an engaging manner. A streaming media device may provide a content browsing interface configured to merchandise a set of streaming media titles to a viewer. Rather than rely solely on scrolling lists, titles, box shots, or other metadata associated with the titles available in the streaming media library, the content browsing interface merchandises the library by presenting short merchandising previews of the titles. Doing so creates an engaging content browsing experience where viewers are presented with the actual content of titles available from a streaming media service.


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