The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
May. 15, 2018

Filed:

May. 23, 2017
Applicant:

Sap SE, Walldorf, DE;

Inventors:

Ran Bittmann, Tel Aviv, IL;

Michael Kemelmakher, Hod Hasharon, IL;

Yuri Arshavski, Netanya, IL;

Assignee:

SAP SE, Walldorf, DE;

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
H04N 21/234 (2011.01); H04N 21/81 (2011.01); G06K 9/00 (2006.01);
U.S. Cl.
CPC ...
H04N 21/23418 (2013.01); G06K 9/00718 (2013.01); H04N 21/812 (2013.01);
Abstract

Methods, systems, and computer-readable storage media for receiving a set of frames, each frame being provided as a digital image that depicts a portion of an event and a logo associated with a brand, for each frame in the set of frames, and for each pixel in a frame: determining a weight of the pixel based on a distribution assigned to the frame, providing a quality of the logo depicted in the frame, and calculating a pixel quotient based on the weight and the quality, for each frame in the set of frames: determining a frame quotient at least partially based on a sum of all pixel quotients for the frame, and determining an impact indicator for the logo based on a total size of digital media comprising the set of frames and a sum of frame quotients of the frames in the set of frames.


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