The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
May. 15, 2018

Filed:

Dec. 11, 2006
Applicants:

Adam Hyder, Los Altos, CA (US);

Chyr-chong Joseph Ting, San Jose, CA (US);

Inventors:

Adam Hyder, Los Altos, CA (US);

Chyr-Chong Joseph Ting, San Jose, CA (US);

Assignee:

EXCALIBUR IP, LLC, New York, NY (US);

Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01); G06Q 30/02 (2012.01); G06Q 10/10 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/02 (2013.01); G06Q 10/1053 (2013.01); G06Q 30/0241 (2013.01); G06Q 30/0255 (2013.01); G06Q 30/0256 (2013.01); G06Q 30/0269 (2013.01); G06Q 30/0273 (2013.01);
Abstract

Methods and systems of providing advertisements to a user are disclosed. A user indication of preference for an item is received. A first hyperlink that references a first webpage of an advertiser is associated with an advertisement of the item if the user indication of preference for the item is indicative of a first level of interest in the item. A second hyperlink that references a second webpage of an advertiser is associated with an advertisement of the item is the user indication of preference for the item is indicative of a second level of interest in the item. The advertisement is presented to the user on an advertisement provider webpage.


Find Patent Forward Citations

Loading…