The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 15, 2018
Filed:
Jun. 07, 2012
Gregory M. Marra, San Francisco, CA (US);
Frances B. Haugen, Mountain View, CA (US);
Gregory M. Marra, San Francisco, CA (US);
Frances B. Haugen, Mountain View, CA (US);
Google LLC, Mountain View, CA (US);
Abstract
Techniques for inferring membership in a group may include receiving one or more queries from a user, where the one or more queries have a feature that is independent of a subject matter of the one or more queries and that distinguishes the one or more queries from other queries received from the use. The techniques may include identifying the feature; and, in response to identifying the feature, making an inference that the user is a member of a group based on the subject matter of the one or more queries, where the group has one or more characteristics associated therewith. The techniques may further include attributing the one or more characteristics to the user based on the inference; and selecting the user for distribution of electronic content based on the one or more characteristics.