The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 08, 2018
Filed:
Oct. 06, 2016
Comcast Cable Communications Management, Llc, Philadelphia, PA (US);
David De Andrade, San Anselmo, CA (US);
John Carney, Corte Madera, CA (US);
Samuel Moreau, Bellevue, WA (US);
Tyson Singer, Philadelphia, PA (US);
Srikanth Ganapavarapu, Philadelphia, PA (US);
Comcast Cable Communications Management, LLC, Philadelphia, PA (US);
Abstract
Preferred placement of programming content is provided by a system and method to organize or sequence the display of a set of programmable content elements of an iTV application to a viewer, using business rules that describe the preferred placement conditions or criteria. Such criteria include brand, content owner, application location, current channel, current channel family, current channel category, time of day, content category, current program, current program genre, current iTV application, current content type, and/or subscriber and set-top box profile and behavior data. In one implementation, the present invention allows for managing the 'shelf space' within and for iTV applications.