The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 08, 2018
Filed:
Jul. 21, 2014
Phunware, Inc., Austin, TX (US);
Alan S. Knitowski, Austin, TX (US);
Luan Dang, Newport Beach, CA (US);
Alan M. Kane, Pflugerville, TX (US);
James D. Trim, Pflugerville, TX (US);
Anthony C. Hall, Austin, TX (US);
Phunware, Inc., Austin, TX (US);
Abstract
An application framework for mobile devices may provide a variety of application modules directed towards enterprise brand extension. The application modules are organized into five main categories: (1) featured, (2) community, (3) play/engage, (4) media, and (5) shop. The 'featured' category may allow enterprises to push specific content onto its consumers. The 'community' category may allow enterprises to leverage social networks and consumer communities that build and expand around their brands. The “play/engage” category may allow enterprises to offer compelling value and engaging utility to its customers. The “media” category may allow enterprises to entertain, inform, and educate consumers about brands through media content. The “shop” category may allow enterprises to facilitate electronic commerce with its customers. Further application analytics may be utilized by aggregating affiliate, sales, or usage data, etc. to better drive new revenue streams and optimize the return on investment associated with sales, promotion and advertising efforts.