The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 01, 2018
Filed:
Mar. 15, 2013
Google Llc, Mountain View, CA (US);
Nemo Semret, New York, NY (US);
Google LLC, Mountain View, CA (US);
Abstract
The subject matter of this specification can be embodied in, among other things, a method that includes receiving a user account identifier of a content item suppression account and an identity of a user-specified content item, receiving an auction announcement message including the user account identifier and a request for allocation of a content item to a content inventory unit to be presented at the user device, determining a bid for presenting the content item in place of third-party content, transmitting the bid to the auction platform, transmitting the content item in response to the auction announcement message, receiving a message indicating that the content item has been presented in place of the third-party content and an auction price for presenting the content item in place of the third-party content, and reducing a stored account value associated with the user account identifier based on the auction price.