Video synchronized merchandising systems and methods

Abstract

Systems and methods are disclosed for providing an interactive viewing experience. Viewers of a video program, a motion picture, or a live action broadcast may access information regarding products displayed in the video program, motion picture or live action broadcast, and, if desired, enter transactions to purchase the featured products that are displayed in the video program, motion picture or live action broadcast. The video program, motion picture, or live action broadcast is presented to viewers on a primary interface device such as a television, a video display monitor, a computer display, a projector projecting moving images onto a screen, or any other display device capable of receiving and displaying moving images. The featured products are purposefully placed in the various scenes of the video program motion picture, or live action broadcast so that they are prominently displayed when the video program, motion picture or live action broadcast presented to one or more viewers. A secondary interface presents information about the featured products as the featured products appear during the presentation of the video program, motion picture, or live action broadcast. The secondary interface further provides a mechanism by which viewers may purchase the featured products via the secondary interface.