The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 24, 2018
Filed:
Oct. 18, 2013
Clear Channel Management Services, Inc., San Antonio, TX (US);
Mark R. Allen, Mission Viejo, CA (US);
Jeffrey Lee Littlejohn, Cincinnati, OH (US);
IHEARTMEDIA MANAGEMENT SERVICES, INC., San Antonio, TX (US);
Abstract
An end-to-end automated management system facilitates generation of advertisement proposals, and purchase orders, over one or many media outlets and stations. Once an advertisement proposal is purchased and inserted into a traffic management and billing system, near-real-time performance feedback about the advertisements can be obtained from media consumers through a media presentation application presenting the advertisement, via a social media service, or the like. The consumer feedback and other performance factors, which can be received concurrently with airing of an advertisement, can be considered in determining whether a particular advertisement or an advertising proposal as a whole, is effective in meeting purchaser requirements. Advertisement copy can be changed according to the proposal parameters, without purchaser intervention, to provide near-real-time responsiveness to consumer feedback.