The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 24, 2018
Filed:
Mar. 29, 2007
Julie Tung, Mountain View, CA (US);
Bahman Rabii, Berkeley, CA (US);
Mike Hochberg, Sunnyvale, CA (US);
Gregory J. Badros, Palo Alto, CA (US);
Andres S. Perez-bergquist, Mountain View, CA (US);
Dan Ardelean, Mountain View, CA (US);
Jason C. Miller, San Francisco, CA (US);
Julie Tung, Mountain View, CA (US);
Bahman Rabii, Berkeley, CA (US);
Mike Hochberg, Sunnyvale, CA (US);
Gregory J. Badros, Palo Alto, CA (US);
Andres S. Perez-Bergquist, Mountain View, CA (US);
Dan Ardelean, Mountain View, CA (US);
Jason C. Miller, San Francisco, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
A method is provided. The method includes receiving a request for one or more ads, the request including a first identifier for a first content source, wherein a first set of content is available from the first content source, responsive to the request, determining whether a second set of content is available from a second content source, wherein the second set of content is a structured content version of the first set of content, converting the first identifier for the first content source to a second identifier for the second content source if the second set of content is available from the second content source, receiving the second set of content from the second content source using the second identifier, and selecting the one or more ads using at least some content from the second set of content from the second content source.