The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Apr. 10, 2018

Filed:

Dec. 18, 2014
Applicant:

Amazon Technologies, Inc., Seattle, WA (US);

Inventors:

Aurash Steven Abnar Behbahani, Renton, WA (US);

Sean Phillip Forde, Seattle, WA (US);

Sai Sailesh Kopuri, Seattle, WA (US);

Luis Antonio Diniz Fernandes de Morais Sarmento, Seattle, WA (US);

Zheshen Wang, Bellevue, WA (US);

Wei Zhang, Issaquah, WA (US);

Assignee:

Amazon Technologies, Inc., Seattle, WA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01); G06Q 30/06 (2012.01); G06F 17/30 (2006.01);
U.S. Cl.
CPC ...
G06Q 30/0627 (2013.01); G06F 17/30864 (2013.01); G06Q 30/0625 (2013.01); G06Q 30/0643 (2013.01);
Abstract

Techniques for determining and providing a preferred layout of a network page may be provided. For example, the system may receive a query with a keyword, access data regarding previous users' interactions associated with the results of the keyword, determine a category associated with the interactions, and provide a display (e.g., on the original network page) for that particular category. In some examples, the system may provide generic network pages and item- or category-specific network pages associated with a particular layout or presentation characteristics. The system can identify the presentation characteristics of the category-specific network page and incorporate them with the generic network page, without redirecting the user to the category-specific network page.


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