The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Apr. 10, 2018

Filed:

Jul. 18, 2016
Applicant:

Excalibur Ip, Llc, New York, NY (US);

Inventors:

Anand Madhavan, Milpitas, CA (US);

Shyam Kapur, Sunnyvale, CA (US);

Matthew Carinio, San Luis Obispo, CA (US);

Assignee:

EXCALIBUR IP, LLC, New York, NY (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 17/30 (2006.01); G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/0256 (2013.01); G06F 17/30864 (2013.01); G06F 17/30876 (2013.01); G06Q 30/02 (2013.01); G06Q 30/0275 (2013.01); G06Q 30/0277 (2013.01);
Abstract

A system is described for serving data matching content in a search engine marketing system. The system may include a processor, an interface and a memory. The memory may be operatively connected to the processor and may store a page, a content related to the page, a set of terms and a data. The interface may be operatively connected to the memory and the processor and may be used to communicate with a user. The processor may identify a page and a content, perform a semantic analysis on the content to generate a set of terms, match the set of terms to a data, add the data to the page, and the serve the page to a user via the interface.


Find Patent Forward Citations

Loading…