The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 03, 2018
Filed:
Jul. 19, 2006
Robert J. Collins, Carlsbad, CA (US);
Scott Melvin Harvester, San Marcos, CA (US);
Paul Joseph Apodaca, Carlsbad, CA (US);
Robert J. Collins, Carlsbad, CA (US);
Scott Melvin Harvester, San Marcos, CA (US);
Paul Joseph Apodaca, Carlsbad, CA (US);
EXCALIBUR IP, LLC, New York, NY (US);
Abstract
A system comprises an interface for enabling a user having a web property to input advertisement information including a web property advertisement, criteria indicating when presentation of the advertisement is desired by the user, a bid for the presentation of the advertisement when the criteria are met, and subsequent modifications to the advertisement information; geographically distributed servers, a plurality of the geographically distributed servers for storing the advertisement information, at least one of the geographically distributed servers for receiving a request for advertisement content from an advertising channel, at least one of the geographically distributed servers for determining whether the request meets the criteria, and at least one of the geographically distributed servers for forwarding the advertisement to the advertising channel in response to the request when the criteria have been met; and a distribution component for propagating the advertisement information to the geographically distributed servers according to an arrangement.