The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Apr. 03, 2018

Filed:

May. 18, 2015
Applicant:

Facebook, Inc., Menlo Park, CA (US);

Inventors:

Michael Dudley Johnson, San Francisco, CA (US);

Ryan Patterson, San Francisco, CA (US);

Erick Tseng, San Francisco, CA (US);

Assignee:

Facebook, Inc., Menlo Park, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 7/00 (2006.01); G06F 17/30 (2006.01); G06Q 50/00 (2012.01);
U.S. Cl.
CPC ...
G06F 17/3053 (2013.01); G06F 17/30864 (2013.01); G06Q 50/01 (2013.01);
Abstract

In one embodiment, a method includes receiving a search query for content items of the online social network, identifying content items of the online social network that match the search query, and sending, in response to the search query, search results corresponding to the identified content items, where each search result is presented with one or more call-to-action elements applicable to the content item, and where the call-to-action elements are presented in ranked order based on a suitability of the call-to-action element to the content item.


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