The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 27, 2018
Filed:
Mar. 14, 2013
Applicant:
Yume, Inc., Redwood City, CA (US);
Inventors:
Ayyappan Sankaran, San Jose, CA (US);
Jayant Kadambi, Palo Alto, CA (US);
Halim Damerdji, Los Altos, CA (US);
Assignee:
YuMe, Inc., Redwood City, CA (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 7/10 (2006.01); H04N 7/025 (2006.01); H04N 21/81 (2011.01); G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
H04N 21/812 (2013.01); G06Q 30/0203 (2013.01); G06Q 30/0251 (2013.01);
Abstract
A system and method leverage survey data to segment viewers to associate the viewers to television programs. The viewer associations resulting from classification are advantageously employed by advertisers to increase the penetration of the advertising to the consuming public, cost effectiveness of the advertising, brand acceptance, and the like, by targeting the classified viewers through the associated content provider websites.