System and method for booking an advertisement to an impression using a targeting dimension dictionary

Abstract

A system and method for booking targeted internet advertisements to web page impressions using a targeting dimension dictionary. The method commences by constructing a targeting dimension dictionary using a dictionary schema such as an XML DTD or other schema language, then retrieving the targeting dimension dictionary to book the impression using a target predicate wherein the target predicate is constructed at least in part using the targeting dimension dictionary. Such target predicates are used to match (i.e. satisfying the target predicate) an advertisement to the impression. The targeting dimension dictionary comprises a targeting dimension object, a targeting dimension attribute type object, and an application attribute type object. Dimension attribute type objects can include a segment definition for codifying sets or ranges of values. Such a targeting dimension dictionary can be accessed by various tools used in internet advertising campaigns for targeting based on predicates.