The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 20, 2018
Filed:
Apr. 06, 2012
Aaron Nathaniel Rothman, Sunnyvale, CA (US);
Aaron Nathaniel Rothman, Sunnyvale, CA (US);
Google LLC, Mountain View, CA (US);
Abstract
Methods and systems for providing an advertisement based on a minimum number of exposures may include receiving selection criteria to specify a device identifier that meets the selection criteria, receiving a minimum number of exposures to the advertisement and an interval of time for the minimum number of exposures to occur, and a maximum aggregate bid value for each device identifier that is exposed to the advertisement for the minimum number of exposures, determining a probability that the device identifier reaches the number of exposures within the interval of time and within the maximum aggregate bid value, selecting a bid for each exposure for the device identifier based on the determined probability and the maximum aggregate bid value; and based on the selection of the bid, providing display data indicative of the advertisement.