The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Mar. 13, 2018

Filed:

May. 10, 2007
Applicants:

Tomi Blinnikka, Berkeley, CA (US);

Steven Horowitz, Oakland, CA (US);

Inventors:

Tomi Blinnikka, Berkeley, CA (US);

Steven Horowitz, Oakland, CA (US);

Assignee:

EXCALIBUR IP, LLC, New York, NY (US);

Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01); G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/02 (2013.01); G06Q 30/00 (2013.01); G06Q 30/0251 (2013.01); G06Q 30/0273 (2013.01); G06Q 30/0277 (2013.01);
Abstract

Systems and methods are disclosed for automatically adding advertisements into a ticker. The disclosure includes receiving a request for a ticker data feed and generating a modified ticker data feed from the original data feed. One or more advertisements are selected and inserted as data items into the modified ticker data feed. The modified ticker data feed is then transmitted to the requester. When rendered on the requestor's device, the modified ticker data feed displays the data items of the originally requested data feed along with the advertisements in a scrolling ticker.


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