The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Mar. 13, 2018

Filed:

Dec. 30, 2014
Applicant:

Baidu (China) Co., Ltd., Shanghai, CN;

Inventors:

Shouke Qin, Shanghai, CN;

You Han, Shanghai, CN;

Nan Wang, Shanghai, CN;

Fei Huang, Shanghai, CN;

Xiaohua Cheng, Shanghai, CN;

Peizhi Xu, Shanghai, CN;

Binxin Liu, Shanghai, CN;

Xiaosong Li, Shanghai, CN;

Qing Xu, Shanghai, CN;

Chunli Chen, Shanghai, CN;

Assignee:

BAIDU (CHINA) CO., LTD., Shanghai, CN;

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06F 7/00 (2006.01); G06F 17/30 (2006.01);
U.S. Cl.
CPC ...
G06F 17/30867 (2013.01); G06F 17/30864 (2013.01);
Abstract

A method and apparatus for presenting a search result. The method comprises: receiving a current search term input by a user; determining user information about a user, and determining a pre-established first model corresponding to the user according to user information, the first model recording historical data of the user, and the historical data comprising a historical search term and a corresponding historical selection result; determining, in the historical data, a historical search term matched with the current search term, determining a historical selection result corresponding to the matched historical search term, and determining an online recommendation result according to the historical selection result; and presenting a search result to the user, the search result comprising the online recommendation result or a result obtained by processing the online recommendation result. The disclosed method can provide a personalized search service, so that the search result better meets the user's needs.


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