The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Mar. 06, 2018

Filed:

Jan. 09, 2017
Applicant:

A9.com, Inc., Palo Alto, CA (US);

Inventors:

Gurumurthy D. Ramkumar, Palo Alto, CA (US);

William F. Stasior, Los Altos, CA (US);

Bryan E. Feldman, San Francisco, CA (US);

Arnab S. Dhua, Mountain View, CA (US);

Nalin Pradeep Senthamil, Santa Clara, CA (US);

Assignee:

A9.COM, INC., Palo Alto, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06T 19/00 (2011.01); G06F 17/30 (2006.01); G06F 3/01 (2006.01); G06F 15/16 (2006.01); G06F 3/0484 (2013.01); G06K 9/46 (2006.01); G06K 9/62 (2006.01); G06Q 30/06 (2012.01);
U.S. Cl.
CPC ...
G06T 19/006 (2013.01); G06F 3/011 (2013.01); G06F 3/04842 (2013.01); G06F 15/16 (2013.01); G06F 17/30047 (2013.01); G06F 17/30528 (2013.01); G06K 9/4604 (2013.01); G06K 9/6202 (2013.01); G06Q 30/0643 (2013.01); G06T 19/00 (2013.01); G06T 2210/12 (2013.01);
Abstract

Techniques for augmenting an image of an object captured and displayed in real time with associated content are disclosed. In one embodiment, the method for augmenting the image includes receiving information defining a sampled frame of a video being captured by an electronic device in substantially real time, determining information representative of an object captured in the sampled frame based on the received information, causing the determined information to match stored information defining a plurality of items to locate an item matched to the captured object, retrieving content associated with the matched item, and providing the retrieved content for display with the captured image on the electronic device. The retrieved content may be rendered in an overlay element that overlays the captured image displayed on the electronic device. The rendered content is configured to enable a user to interact with the content.


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