The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Mar. 06, 2018

Filed:

Aug. 01, 2010
Applicant:

Niranjan Damera-venkata, Fremont, CA (US);

Inventor:

Niranjan Damera-Venkata, Fremont, CA (US);

Assignee:
Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01); G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/0275 (2013.01); G06Q 30/0276 (2013.01); G06Q 30/0277 (2013.01);
Abstract

One or more text blocks, one or more images, and one or more contextual advertisements related to the text blocks are input into a mixed-content page layout model. One or more pages are generated by the mixed-content page layout model such that the text blocks, the images, and the contextual advertisements are displayed on the pages. For each contextual advertisement, a dynamic weight to a particular text block is determined. The mixed-content page layout model uses the dynamic weight for a contextual advertisement in determining where the advertisement is displayed within the pages in relation to the particular text block.


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