The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 06, 2018
Filed:
Jul. 01, 2005
Srinivasan Sudanagunta, Seattle, WA (US);
Karen Nelson Howe, Sammamish, WA (US);
Jennifer Lynn Kolar, Seattle, WA (US);
Srinivasan Sudanagunta, Seattle, WA (US);
Karen Nelson Howe, Sammamish, WA (US);
Jennifer Lynn Kolar, Seattle, WA (US);
Oath Inc., Dulles, VA (US);
Abstract
A facility for processing a search query is described. The facility identifies one or more items that satisfy the query, at least one of which is a media sequence. For each identified media sequence, the facility identifies an advertising message based upon the contents of the query. In response to the query, the facility returns a search result that indicates the identified items. When one of the identified media sequences is selected in the search result, the selected media sequence is provided in conjunction with the advertising message identified for it.