The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 20, 2018
Filed:
Jan. 16, 2015
Comscore, Inc., Reston, VA (US);
Derrick James, Arlington, MA (US);
Jonathan H. Novick, Melrose, MA (US);
comScore, Inc., Reston, VA (US);
Abstract
The disclosure herein concerns a method of estimating Internet traffic including taking a size of a target population based on at least one of census data and third party data, identifying a percentage of the target population that displays an online behavior, receiving clickstream data at a host processing facility from a clickstream panel that connotes Internet activity of individual members of the clickstream panel, identifying a fraction of participants within the clickstream panel that exhibit the online behavior, and producing, at the host processing facility, an estimate of the target population's Internet activity by first scaling the clickstream data for the participants in the clickstream panel exhibiting the online behavior so that it matches the percentage in the target population and then scaling the data for all members of the clickstream panel by the relative size of the target population.