The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 13, 2018
Filed:
May. 04, 2015
International Business Machines Corporation, Armonk, NY (US);
Sergio Borger, São Paulo, BR;
Marcia Ito, São Paulo, BR;
Julio Nogima, São Paulo, BR;
Ademir Ferreira Da Silva, São Paulo, BR;
INTERNATIONAL BUSINESS MACHINES CORPORATION, Armonk, NY (US);
Abstract
A system to measure effectiveness of displayed content includes a video processing service configured to receive and process a stream of video images captured by one or more video cameras, a display application service configured to produce display content to be displayed on one or more display monitors and to capture user interactions with the displayed content, and a display effectiveness service configured to correlate data received from the video processing service and the display application service and generate a display effectiveness measurement that is a measure of an effectiveness of the displayed content for specific periods of time.