The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 13, 2018
Filed:
Jun. 07, 2012
Keith Marlow, Galston, AU;
Keith Marlow, Galston, AU;
Oath Inc., Sunnyvale, CA (US);
Abstract
A method is provided for performing page personalization at an edge server. In response to a page request from a user's browser, page mark-up is retrieved from a page server, the page mark-up including embedded edge server instructions. An edge server matching object is parsed from the embedded edge server instructions, the edge server matching object defining a plurality of content feature vectors which are respectively associated with a plurality of content modules. A user feature vector associated with the user is determined. The user feature vector is matched against the plurality of content feature vectors to determine a closest matching content feature vector to the user feature vector. A selected content module associated with the closest matching content feature vector is retrieved. The selected content module is combined with the page mark-up to define an edge-personalized page mark-up.