The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 30, 2018
Filed:
Sep. 01, 2015
Time Warner Cable Enterprises Llc, New York, NY (US);
Time Warner Cable Enterprises LLC, New York, NY (US);
Abstract
Methods and apparatus for providing coordination between two or more different media distribution channels. In one embodiment, the apparatus includes a server and associated client processes disposed of various components of a managed content distribution network (e.g., cable or satellite network). The server process coordinates with the client processes to obtain user interactivity data useful is assessing the efficacy of certain secondary content (e.g., advertisements). In one variant, input is received from, and provided to, other associated media campaigns (e.g., print, online, and/or telephonic) so as to allow rapid and effective coordination between the campaigns. Mechanisms for improving user engagement to the secondary content are also disclosed.