The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 30, 2018
Filed:
Jan. 09, 2014
Microsoft Technology Licensing, Llc, Redmond, WA (US);
John Clavin, Seattle, WA (US);
Megan Lesley Tedesco, Sammamish, WA (US);
Daniel John Wigdor, Littleton, MA (US);
Microsoft Technology Licensing, LLC, Redmond, WA (US);
Abstract
A head-mounted display (HMD) provides an augmented view of advertisements to an HMD wearer. In some embodiments, when an advertisement is within an HMD wearer's field of view, the HMD may augment the HMD wearer's view of the advertisement to provide additional information and/or to personalize the advertisement to the HMD wearer. In other embodiments, when an advertisement is within an HMD wearer's field of view, the HMD may augment the HMD wearer's view of the advertisement to remove the advertisement from the HMD wearer's view or to replace the content of the advertisement with non-advertising content.