The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jan. 23, 2018

Filed:

Sep. 21, 2010
Applicant:

Eugene Medvedenko, Kharkiv Region, UA;

Inventor:

Eugene Medvedenko, Kharkiv Region, UA;

Assignee:

EchoStar Ukraine L.L.C., Kharkiv Region, UA;

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 7/08 (2006.01); H04N 21/43 (2011.01); H04N 5/445 (2011.01); H04N 21/478 (2011.01); H04N 21/41 (2011.01); H04N 21/45 (2011.01); H04N 21/4722 (2011.01); H04N 21/475 (2011.01); H04N 21/488 (2011.01); H04N 21/81 (2011.01);
U.S. Cl.
CPC ...
H04N 21/43 (2013.01); H04N 5/44513 (2013.01); H04N 21/4122 (2013.01); H04N 21/4532 (2013.01); H04N 21/478 (2013.01); H04N 21/4722 (2013.01); H04N 21/4755 (2013.01); H04N 21/4882 (2013.01); H04N 21/812 (2013.01);
Abstract

Implementations discussed herein are directed to providing interactive advertisements to a viewer of a broadcast or other program service transmission. Interactive advertisements include product offering advertisements that give details regarding sales of specific products or retailers that offering specific products for sale. A user may create a shopping list or other indicator that specifies which product offering advertisements are displayed. Product offering advertisements may be displayed concurrently with content from a program service transmission. Extended product offering advertisement that provide further details regarding a product for sale may be displayed in response to user selections of particular product offering advertisements. Product offering advertisements and/or extended product offering advertisements may be displayed on a front panel screen of a receiver or on a television or other output device used to display program service content.


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