The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 23, 2018
Filed:
Dec. 21, 2012
Imagine Communications Corp., Frisco, TX (US);
Jean-Pol Zundel, Sunnyvale, CA (US);
John Tinsman, Santa Cruz, CA (US);
Mark Crouse, Swarthmore, PA (US);
Amit Verma, Sunnyvale, CA (US);
Imagine Communications Corp., Frisco, TX (US);
Abstract
In example embodiments, a system and method for dynamically scheduling advertising is provided. For example, an advertisement order that describes an advertising campaign in logical terms is received. Stored data of statistically sampled metrics associated with previously distributed programs may be accessed. Based on the stored data and requirements indicated in the advertisement order, the logical terms of the advertising campaign may be translated into physical parameters adapted to facilitate placement of advertisements into an advertising schedule. The physical parameters of the advertising campaign may be provided to a device for creating the advertising schedule.