The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 16, 2018
Filed:
Oct. 20, 2014
Comcast Cable Communications, Llc, Philadelphia, PA (US);
Nbcuniversal Media, Llc, New York, NY (US);
Yasser Fouad Syed, La Crescenta, CA (US);
Thomas Bause Mason, Brooklyn, NY (US);
Danial Elliott Holden, Denver, CO (US);
Sheau Bao Ng, Wayland, MA (US);
NBCUniversal Media, LLC, Wilmington, DE (US);
Abstract
A selected spatial portion of digital base content is selected, and one or more alternative content objects is selected to replace the spatial portion. The spatial portion may comprise less than a full frame of the base content, although it may span multiple frames, and may move within the successive frames. The replacement may occur before or after distribution of the content. The selections may be made based upon knowledge of general or specific audiences. The selections may facilitate bandwidth or processing, allow for product placements, or generally enhance the audience experience.