The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 02, 2018
Filed:
Dec. 10, 2013
Canoe Ventures, Llc, Lakewood, CO (US);
Jason Canney, Highlands Ranch, CO (US);
Joel Hassell, Golden, CO (US);
Sid Gregory, Centennial, CO (US);
Tom Huber, Arvada, CO (US);
Chris Pizzurro, South Salem, NY (US);
Steve Markel, Highlands Ranch, CO (US);
Jonathan E Farb, New York, NY (US);
Thomas M Moretto, Denver, CO (US);
Bruce C Dilger, Medford, NJ (US);
Timothy R Whitton, Parker, CO (US);
Christopher M Rippe, Lafayette, CO (US);
Canoe Ventures, LLC, Lakewood, CO (US);
Abstract
Systems and methods presented herein provide for Content On Demand (COD) asset insertion. A COD asset insertion decision system (CODAID) is communicatively coupled to a content distributor to process information about a COD content selection by a Customer Premises Equipment (CPE). The CODAID also processes information about assets from asset providers. The CODAID ranks the assets based in part on the COD content selection information and the asset information, identifies one or more of the ranked assets for insertion into the COD content selection, and directs the content distributor to insert the identified one or more ranked assets into the COD content selection. The system also includes an auction system which identifies asset placement opportunities remaining in the COD content selection after the CODAID identifies the one or more ranked assets for insertion so as to provide an auction for the asset placement opportunities.