The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 02, 2018
Filed:
Apr. 04, 2008
Daniel H. Greene, Sunnyvale, CA (US);
Kurt E. Partridge, Palo Alto, CA (US);
James M. A. Begole, San Jose, CA (US);
Daniel H. Greene, Sunnyvale, CA (US);
Kurt E. Partridge, Palo Alto, CA (US);
James M. A. Begole, San Jose, CA (US);
PALO ALTO RESEARCH CENTER INCORPORATED, Palo Alto, CA (US);
Abstract
One embodiment of the present invention provides a system for facilitating presentation of activity-based advertising. During operation, the system receives a set of contextual data of a customer and makes a prediction of the customer's future activity. The system then receives a number of advertisements from the advertisers. Based on the prediction, the system chooses a received advertisement to present to the customer. The system further determines the customer's subsequent activity and confirms the prediction of the customer's activity. The system then receives payments from the advertisers whose advertisement is presented based on whether the prediction is confirmed.