The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 02, 2018
Filed:
Dec. 30, 2003
Jeffrey A. Dean, Palo Alto, CA (US);
Georges R. Harik, Mountain View, CA (US);
Noam Shazeer, Palo Alto, CA (US);
Simon Tong, Mountain View, CA (US);
Jeffrey A. Dean, Palo Alto, CA (US);
Georges R. Harik, Mountain View, CA (US);
Noam Shazeer, Palo Alto, CA (US);
Simon Tong, Mountain View, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
Different ad selection techniques may be evaluated and compared by (i) combining ads generated using at least two different techniques and (ii) determining performance statistics of these combined (e.g., interleaved) advertising serves over time. The relative performance of the different techniques can then be determined. These principles can also be used to gauge different ad scoring techniques. These principles can also be used to gauge different ad rendering techniques.