The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 02, 2018
Filed:
Jul. 30, 2012
Abhay Gupta, Los Altos, CA (US);
Tsung-jen Chou, Menlo Park, CA (US);
Senthil Subramanian, Sunnyvale, CA (US);
Pranav O. Sharma, Cupertino, CA (US);
Isay Shnayder, San Francisco, CA (US);
Abhay Gupta, Los Altos, CA (US);
Tsung-Jen Chou, Menlo Park, CA (US);
Senthil Subramanian, Sunnyvale, CA (US);
Pranav O. Sharma, Cupertino, CA (US);
Isay Shnayder, San Francisco, CA (US);
Excalibur IP, LLC, New York, NY (US);
Abstract
Systems and methods for managing inventory in an online advertising system are described herein. The inventory may comprise advertisement ('ad') impressions. In accordance with certain implementations, the systems and methods enable advertisers to target groups of inventory (e.g., 'run of' inventory groups) made available by publishers and sold at a non-premium rate, while also enabling the publishers to selectively designate certain inventory within a given inventory group as premium. Inventory so designated is automatically excluded from an inventory group to which it would normally belong both during a booking process as well as during an ad serving process.