The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 26, 2017
Filed:
May. 24, 2016
Rovi Guides, Inc., San Carlos, CA (US);
Matthew Emans, Boston, MA (US);
Steven D. Bennett, Somerville, MA (US);
Samuel M. Meyer, Boston, MA (US);
Randall Kelley, Belmont, MA (US);
Rovi Guides, Inc., San Carlos, CA (US);
Abstract
Methods and systems for performing non-linear optimization of reach are described herein. The methods and systems may be used to compute the reach associated with different advertisement campaigns involving different combinations of spots. The method includes computing probabilities that a user will access a certain spot. The method includes retrieving a weight associated with the targeted user demographic. The method includes computing a first reach value using a first non-linear function, and a second reach value using a second non-linear function. The method includes comparing the two reach values to each other and to a predetermined reach threshold. The higher reach value larger than the predetermined reach threshold is selected and information associated with the selected reach value is provided to the user.