The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Dec. 26, 2017

Filed:

Nov. 30, 2015
Applicant:

International Business Machines Corporation, Armonk, NY (US);

Inventors:

Sue Ann Chen, Carlton, AU;

Arun Vishwanath, Blackburn, AU;

Saket Sathe, Victoria, AU;

Stefan Harrer, Victoria, AU;

Attorneys:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
H04N 21/2668 (2011.01); G06F 17/00 (2006.01); G06F 17/18 (2006.01); G06Q 30/02 (2012.01); H04N 21/2343 (2011.01); H04N 21/25 (2011.01); H04N 21/258 (2011.01); H04N 21/234 (2011.01); H04N 21/81 (2011.01);
U.S. Cl.
CPC ...
H04N 21/2668 (2013.01); G06F 17/00 (2013.01); G06F 17/18 (2013.01); G06Q 30/02 (2013.01); G06Q 30/0204 (2013.01); G06Q 30/0241 (2013.01); H04N 21/2343 (2013.01); H04N 21/23424 (2013.01); H04N 21/252 (2013.01); H04N 21/25891 (2013.01); H04N 21/812 (2013.01);
Abstract

These teachings concern smart insertion of advertisements in a video, and specifically include selecting locations in a video to place such advertisements. For a specific video there is determined an integer number k of locations for advertisements when streaming the specific video to a specific user that requests the specific video. A set of advertisements is selected to deliver with the specific video, and user feedback is utilized to determine an integer number k of discrete locations within the specific video at which to place advertisements of the set. The specific video is electronically or optically delivered to the specific user, with the set of advertisements dispersed among the k discrete locations for rendering on a local display device.


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